Grand hall, a huge projection screen, there is no host, no show, only millet, chairman and CEO Lei Jun (microblogging) a half-hour speech. When all the spotlight focused on dressed in a black T-shirt and jeans and speakers, the presence of those who are feeling that this millet phone (microblogging) conference is entirely Apple's Steve Jobs introduce the Chinese version of the new product. pcb assembly
Never made a cell phone, just less than two months,pcb assembly China has become an eye-level products off the phenomenon of public opinion. But millet phone did. This is the first dual-core 1.5G mobile phones, is the world's fastest speeds, it is built based on the Android millet MIUI system, via the Internet retailing, the most critical is sold only 1999 yuan.
Several data indicate that the heat of the moment phone millet. As of the end of August, Baidu search for "millet phone" key words related to the results of about 7 million, Google search results related to 27 million, Sina microblogging "millet mobile" content of more than 70 million.
On the surface, millet Lei Jun, founder of the pcb assembly manufacturer has created all of this: its reputation successfully grafted onto his body high hopes for this product. When the Chinese Internet's top figure silence nearly two years later, again in the face of intense media exposure, and to spare no effort to mobilize a network of millet phone campaign, almost everyone will be happy with this millet Lei Jun Storm tied his career as a talk .
But aside Lei Jun's personal charisma, mobile phone pre-marketing of millet millet team carefully and smoothly without careful planning. Noteworthy is that: first, the Inside-style hungry marketing strategy, from the end of June broke the news internally pcb assembly and suppliers start to August 16 officially open its critical information, phone the mystery of millet was opened a little , caused a lot of speculation, and quickly set off a hot topic; Second, although lower profile Lei Jun, stressed beyond his idol Steve Jobs is not a "god", but intentionally or unintentionally, millet phone has been set for the Apple iPhone standard objects, from a rare luxury country team, almost identical, and Apple's suppliers, imitation of Apple's simple style of presentation PPT, even LEI millet phone conference in the black T-shirt to wear jeans, have formed a strong psychological hint .