Microsoft mobile phones or forthcoming-PCB assembly manufacturer
Microsoft is trying to increasingly face the consumers directly, not just for some products with "soft" service. Yesterday, gome announced and Microsoft, years to create a flagship experience area more than 400 of Microsoft products. PCB Assembly In addition to own-brand Surface tablet computer, Microsoft mobile phones more rich end products may also will no longer be far away.
Microsoft's online stores in China last October, at the same time, Microsoft also strengthened cooperation and offline retailers. china pcba According to introducing, gome and Microsoft will be all-round, the whole business cooperation, including strengthening genuine Windows, Office and other products, the application of the experience and the terminal promotion; To build more than 400 Microsoft's flagship product experience zone, so that consumers can understand Microsoft hardware products in a better environment and safe application of legitimate software.
The personage inside course of study says, pcba manufacturer before enterprise only has the ability to buy large amounts of electronic products, now, individual consumers peremptory has become a dominant market, even the enterprise procurement decisions are influenced by the preferences of employees. This also don't let little big enterprise strategic changes: from the enterprise oriented application to personal consumption terminal industry transformation. After all, the iPhone and iPad revenue has nearly more than Microsoft's total revenue.
Microsoft seems to be trying to find missed market opportunities in the mobile terminal market. Microsoft has launched its own brand Surface tablet computer, the next end products can be branded smartphones based on WP system.
The analysis thinks, it is also an important strategy Microsoft WP rescue system. In the field of mobile terminals, Microsoft faces in danger of being marginalized, IDC research reported that Android and iOS in the fourth quarter of 2012 in total account for 91.1% of global smartphone shipments, and WP's share is only 2.6%.